Benefit Comsetics NZ launch and Brows Collection #wowbrowsnz

Hi Lovelies
A few weeks ago I was very excited to be invited to the launch of Benefit Cosmetics brand new brow collection!
Benefit really went all out on the night, the whole TwentyOne bar at Sky City had a real party vibe, it was filled with decorations and balloons and offered drinks and nibbles, even a magician to go with the whole magical theme of WowBrows.
The night started with a presentation of all the new brow products and how Benefit began their brow journey. I always like to find out the background behind a brand and learnt that the twins who started Benefit Jane and Jean Ford were one of the first to introduce a brow bar at their beauty lounges in San Francisco in 1976. After the presentation we then were led to little makeup booths were we could try the products ourselves or have makeup artists apply the brow products for us.

At the end of the night we got to go home with a goody bag of products so I thought why not include this review as the products are now available online and in store at Benefit counters at
Smith and Caughey's and Ballantynes (22 July for NZ).

My cousin Holly getting her brows touched up.

Brow Booths where we could try out all the brow products.

Now onto the goodies first off the packaging is eye catching each product comes in a sleek metallic silver wand shape based on a magicians wand.

I got to go home with four amazing products in my goody bag! Each product is cleverly named- Gimme Brow, KaBrow!, Goof Proof Brow Pencil and a Browvo! Conditioning Primer. On the night I was colour matched to the shade 03 Medium.

Gimme Brow
Brow-Volumizing Fiber Gel

This brush on gel contains tiny microfibers that cling to the skin and hairs, creating natural looking fullness and definition. The customized tiny tapered brush blends easily while the precision tip shapes hairs into place.
The Gimme Brow is said to be volumizing, tame and tint brows as well as helps brows look natural and buildable plus water resistant and long wearing.

I'd definitely recommend this product for people with sparse brows the tiny fibres will fill in the gaps! 
Gimme Brow now comes in threes shades-
01- Light- Blondes
03- Medium- Brunettes
05- Deep- Brown to Black hair

Ka Brow!
Cream gel brow colour with brush.

This cream gel easily fills, sculpts and defines brows. Brush on for a soft natural looking brows or add more product for a rich dramatic brow with wearable colour.
This brow gel has becomes my favourite to use and I think will be quite popular amongst beauty lovers.

You get a pot of brow gel (3.0g) with a built-in hard-angled brush that easily converts to a full-size brush for precise control & effortless application!

Said to be 24 hour wear and water proof.
KaBrow! comes in 6 shades-
01 Light- Blondes
02 Light- Light brown
03 Medium- Medium brown
04 Medium- Chocolate brown
05 Deep- Dark brown
06 Deep- Brown Black

Goof Proof Brow Pencil
Super easy brow filling and shaping pencil.

I think the Goof Proof Brow pencil will also be everyones favourite! This pencil will make your brows look full and natural looking, as well as being super fast and easy to apply. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula. Comes complete with built-in blending spoolie-brush to brush eyebrow hair before and after applying the brow pencil.

Said to be waterproof and have 12 hour wear.
Goof Proof comes in 6 shades-
01 Light- Blondes
02 Light- Light brown
03 Medium- Medium brown
04 Medium- Chocolate brown
05 Deep- Dark brown
06 Deep- Brown Black

Browvo! Conditioning Primer
Nutrient rich primer for fuller looking brows.

Browvo contains Keratin and soy proteins known to help brows look thicker, healthier and fuller! With a clear gel that will suit all brows! It also has a custom soft touch applicator that evenly coats brow hair and skin.
Browvo works 2 ways-
1. Conditions- Brows instantly look fuller, thicker and healthier.
Wear over night so it conditions and works it magic while you sleep.

2. Primes- Wear under brow makeup to enhance colour and extend wear
I found by trying to draw with either the brow pencil or KaBrow gel over the Browvo primer was a bit more tricky as the brow hair had already set, that's when I thought I could also use Browvo as a setting gel to brush on after drawing my brows.

There are plenty more products for your brows from the collection including 'Brow Zings' brow powder, 'High Brow' highlighting pencils and 'Ready, Set Brow' setting gel etc.

Let me know what you picked up?

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